Brand architecture, expression, & launch campaign
BUILDING A BRANDED HOUSE
Creating brand architecture, strategy, expressions, and launch campaign for tech giant Amazon.
Brand position, identity, & guidelines
LOOKOUT
The strategy, identity, and design system for a news organization.
Campaign identity & digital
Summer of self care
A campaign identity and communication system designed to encourage patients of all ages and lifestyles to enjoy and care for themselves.
Brand strategy, identity, guidelines, & launch campaign
IMPROVING GOVERNMENT systems
A Code for American strategy, brand, and recruitment campaign to improve local and national government systems.
Event identity & collateral system
The summit
Event identity, environmental design and promotional collateral for an event to host global leaders.
Product & brand design
NEW NUANCE IN PRODUCT DESIGN
Updating the product experience to better align to users, health outcomes, and brand expression.
Campaign strategy, identity & collateral system
DISRUPT AGING
An AARP awareness campaign identity, photoshoot and video shoot, and collateral system designed to reduce age-bias in Millennials and increase awareness of AARP.
Brand strategy, identity & photography
FEELING GOOD JUST GOT BETTER
Creative strategy and photography expression for a challenger brand.
Campaign identity, digital playbook, & video
6 scientific methods to create empathy
An educational campaign to promote six scientific methods to create empathy and mutual understanding for UC Berkeley.
Creative strategy, Holiday identity & OOH campaign
Madison square garden takeover
A holiday campaign on the busiest billboards in New York City. Designed to engage and enroll New Yorkers in primary care.
Event identity & collateral system
HLTH.
Event identity and collateral design system to promote a primary care brand at the U.S.’s leading health event.
Campaign identity & collateral system
Spooky good care
Growth Campaign identity and collateral design system for One Medical’s Fall Sale.
Brand perception campaign identity & video
The origin of the internet
A Google campaign identity and video to explain the birth of the internet.
